Cost Savings, Key Account Access, Staff Recruitment Assistance… read why the Think Water Advantage has resulted in a surge of new stores in 2023.

What a year it has been for Think Water. We are making giant leaps towards our group vision – to become Australia and New Zealand’s leading supplier of innovative and integrated solutions to the water services sector, delivering maximum efficiency and certainty to our clients.

We also reached our goal of being 100% Member owned. 100% of our shareholders are Think Water store owners, and all 60+ Think Water stores are locally and independently owned and operated.

Our Member Offer provides many benefits to our locally owned stores, which is the key reason that we have managed to successfully onboard 10 new stores in the calendar year.

Here are the key benefits which has caused a surge of new stores, resulting in 20% network growth over the last 12 months

Cost Savings

Leveraging Think Water’s group buying power enables our Members to achieve substantial savings on their stock purchases. Over the past 12 months, we’ve welcomed 10 new stores, realising an average savings of 14% on stock purchases. 

  • Kane Adamson of Think Water Toowoomba saved 36% on his stock purchases.
  • Darryl Burgmann and his team at the established Western Water Systems saved 14% on their stock purchases.

Business Growth

Think Water The Irrigation Shop in Slacks Creek QLD have had significant business growth since joining the group just over 12 months ago. They are also attracting more leads from Google – calls from their Google profile have increased by around 95% and their average monthly views on Google has risen from 650 to 1,000+ since joining Think Water.

Luke Sutton of Think Water Cairns joined the network as a greenfield site in 2018 with a revenue of $0. He is now in Queensland’s top 5 stores in revenue.

Think Water Noosa joined the group in 2017 and quadrupled their revenue in just five years.

Aside from group buying power, we provide a range of other benefits to help our Members grow. These include:

Major Account Access

Think Water can secure direct account access to important brands eliminating the middle-man margin imposed by wholesalers.

HR Assistance & Recruitment Support

We offer a Staff Recruitment Support Service – which includes searching for staff, writing position descriptions, rates of pay, compliance with government workplace arrangements, assistance with employee contracts, policies, and legislation changes. We have recently launched our Employee Placement Program, which assists Members in sourcing, interviewing, recruiting and sponsoring skilled workers from overseas.

Operations Manager/Business Coach

Think Water provides a dedicated and highly experienced “Business Coach” and mentor who can assist owners in taking your business to the next level.

Marketing Support

Benefit from our national advertising campaigns and receive leads from our Head Office. Our marketing team help stores to build, host and manage your website, social media advertising and email campaigns. We also provide branding assistance – from flyers, posters and in-store signage to vehicle wraps and exterior design.


Geoff Harvey, the former National Training Manager for Irrigation Australia Limited (IAL), has joined the Think Water team and now heads our Foundations and Cert 3 Irrigation Training Programs. We also have a library on digital courses and eLearning modules from Preferred Suppliers which our Members can benefit from.

Health & Safety

Take advantage of our Think Safe program to ensure your business is running safely.


Opening the door to a 60+ Store Network to share skills, experience, and knowledge. Tap into our network of industry experts and collaborate with your Think Water peers at our various network events – Regional Meetings, Annual Conferences, Internal Communication Platforms. 

Lots, Lots More

On top of this, the Think Water Advantage comes with a range of other benefits including – Increasing the value of your business through Think Water’s Partnership, which provides immediate international presence, added credibility and an increased customer base. Access to a custom – built Business Software, succession planning assistance, supplier x Think Water exclusive promotions, SEO benefits and access to a B2B ecommerce platform.

Brand Power

In our recent Preferred Supplier survey, our suppliers recognised the power of the Think Water brand as being one of the key benefits for the group. Think Water’s digital presence has grown significantly over the last two years. Our brand name appears over 7,000 times a day on Google, and our social media ads are seen on average 1.23 million times per quarter. We also have TV commercials running throughout the year on prime spots such as The Block, AFL Grand Finals, My Kitchen Rules and Australian Open.

What they say about us

In a survey completed by our Members, our National Support Office achieved their highest ever NPS (Net Promoter Score) of 56, which is higher than Google and Amazon. This score refers to the level of support that the stores receive.

The group also has the support of our customers, with over 900+ 5 star reviews on Google.

Are you interested in learning more? Click here to get in touch with our team or fill out the contact form below. Alternatively, contact Pat Mulcahy on +61 477 995 378.